The Pratfall Effect

This wikilog article is a draft, it was not published yet.

by: Ryan • December 18, 2012 • no comments

Super smooth in trial? Time to spill that water.

There's a concept in psychology called the "pratfall effect." Put simply, we like competent people more than incompetent people, but the people we like best are competent people who occasionally falter. The classic pratfall experiment shows how individuals find a competent person who spills coffee on himself more attractive than a competent person without slippery fingers. So Apple Maps may enable Apple Inc. to benefit from the pratfall effect.

- Zara Kessler.